The most legendary businesses understand that the cornerstone of their success is their message.
They make sure people know who they are, what they’re all about, and what they stand for.
This way, people trust them and want to stick with them for a long time.
When these businesses talk to people, they make sure to make them feel special, understood, and safe.
This makes their message much more persuasive than just trying to make people buy things.
When a business knows what it stands for and what it wants to do, it makes a message that is so good, no one else can copy it.
And when a business does what it believes in, it will naturally attract people who like what it does.
That’s what branding is all about!
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